This letter is presented in jpeg format on 27-6-2009.
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Swapna Hair Enricher - Haircare Simplified Invention Save Today to Comb Tomorrow |
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Arrest Hair Loss, Stop Dandruff.. and Keep combing: Technology Sales: Hair Saver Electrifying Publicity |
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RU Fooled section - Site Map 2 |
Unfair methods? - Some products / companies |
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Misuse of hair is a more crucial factor than Heredity for hair loss |
fair n lovely jnj baby oil question Lever parachute Unfair practices |
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Swapna section: home hairloss control Dandruff Remedy Site map 1 Others: Site Map 2 Site Map 3 |
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| Parachute 2 |
| Offending Advertisement by Hair Clinic / Parachute Therapy by Parachute seller, Marico Industries | |
| National Geographic Channel, Sunday, 23rd December, 2007 around 2210 hours | |
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Over the limit advertisement by a repacker of Coconut Oil ? |
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"Methi, Shethi Chod they, Hair Expert ka ---" Leave Methi and Shethi, Use the Hair Expert's product or whatever. A fortnight back, while turning the channels, I heard 'Mehendi, Vehendi ko Chod they; or something similar. They mentioned the term, Parachute Therapy on 26th December, 2007 |
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| Provoked by these advertisements, this page was originally written in 2008. In 2010, they suddenly have become experts in Ayurveda too, which they derided. So, I got irritated enough to reproduce their January 1998 letter to me | |
Many companies indulge in Ayurveda Label because Ayurvedic products have lesser duty compared to Cosmetic Products. The Sales Tax department has to be taken care. Their position was no better around 2002 when they phoned me for Cocolite Technology.
Now you can read this page and make your own judgement
| Who am I ? A Haircare Scientist whom Marico Sought twice |
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This letter is presented in jpeg format on 27-6-2009. |
| 3 Hair Oil Companies, controlling nearly 50% market share of the branded hair oil market / over 1700 Crores market, referred to me in 2002 for Non Sticky Hair Oil Technology. I do not have them handy and it is unlikely, I will search them. So you have take my words for that. |
Are they experts ? Have they the research to start a new therapy ? Doubtful. Judge another product debacle
| Parachute and Dandruff - ineffective product ? poor expertise ? | |
| 2000 | Marico is now advertising their "Dandruff Solution" and claims that Tea Tree Oil has anti dandruff properties. And the base, is Coconut oil only. |
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2007 |
Where the Tea Tree Oil has gone in 2006 ? we do not see the advertisements now. Aug 2007: Marico's Dandruff Solution does not seem to have worked. I have not seen any advertisement on TV. |
Marico's major sales: Background
Parachute - Coconut oil, repacked in small containers
They were and are the largest repackers of Coconut Oil in India in small packets for retail sales. Hair Oil, as a cosmetic, attracts higher tax. Parachute is advertised as a hair oil on TV.
They pay less tax, as edible item, as I recollect having read Lever's fight against Marico - about 3 years before they sold off their Coconut / Nihar oil business to Marico. There must be millions of homes in India where they buy 5ml Parachute Sachet for cooking needs. Why they do not sell Saffola in 5 ml sachets is not clear to me
In late 1999, there was a news item that Parachute spent about 7 Crores to reposition their 'parachute'. The earlier slanting Coconut Tree had become straight - the public must have gained immensely in case they earlier feared its fall over their heads !
Did they, improve the product for the benefit of the Public at that time ? No, in my view
It is difficult for me to believe that Parachute has become an 'expert' in the last 5 years - they had nothing to crow about either in 1998 or 2002.
Parachute's attempts to sell their 'parachute therapie' and some other products are cheap
I rechecked ingredients / claims of some of their products on Thursday, 27-11-2008 at Reliance Super Stores and then wrote this page. So, I give below in detail, my perception of the 'unwanted claims'. It is for the reader / public to analyse and decide
| Parachute Therapie - could be a high blown, condemnable, hyperbolic, blabber - why ? | ||
| 1. No proof | A company which derides a proven medical system casually, should at least have some solid proof and basis, if they make a counter claim / superiority. In the website or in the outer package, there is none. | |
| 2. impact | Recommended in cases where the hair fall is between 50 to 100. Fall over 25 is a bad sign. To me, it means that it is an ineffective product. | |
| What does Parachute Therapie contain? - as per their website contents on 27-11-2008 | ||
| Why refer to website ? |
Parachute Therapie Hair Fall Solution contains - Root Activising Alpha Proteins that effectively counters hair fall. This is a blend of natural proteins, vitamins, herbs and minerals. Being natural ingredients, it makes the product completely safe and very effective in controlling hair fall. It also contains coconut oil to offer you basic benefits like - making hair soft / smooth / shiny etc. |
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| 3 contents |
Why they did not mention these details on the outer carton is not known to me. You can ask them. It is against the Packing Regulations for Ayurvedic and also Cosmetic products. |
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| Root activating Proteins ? | It sound very impressive. What is it ? The Body makes about 40,000 Proteins from the food that we eat. Which one is required for the hair and how to supplement that or induce the body to make it, is the basic question. No one in the World knows | |
| 4. zero value Certification |
Trichology is a convenient commercial mixture of Allopathic Terms and Cosmetics. An association of Trichologists do not normally have testing laboratory, trial procedure, competence or authority to certify any product. So the endorsement by American Trichologists Association's certification has no intrinsic value - however it helps in the market to dupe the public with high sounding words. Trichology can hardly be called a medical science / therapy No Medical practitioner / association / council can endorse a commercial product. |
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| 6. guarantee ? | what is the value or penalty of the guarantee that the company will offer ? They have not put any value. Then what is the use ? They shield themselves with a high hairfall number. [ 50 to 100 ] | |
| 7.labelling | There is no mention of the Ingredients or License Number in the outer wrapper. | |
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8 Cost and Price |
The addition of minor ingredients mentioned above, in 150 ml of Coconut Oil, may not cost much. Refer the index page. Rs 190 for 150 ml, with 'additions' ? Who looses ? The buyers |
The High Decibel Claim on TV is shallow and lacks any merit - they admit that in a way
That about 27 % of the users mentioned about smoothness but not about reduction in hairfall. Any oil will make the hair smooth. You can infer more, from what is unsaid ! Claimed Major benefit - unsupported and untested
Common Note for this section on 26th October, 2011
1 Rule of the Land: The Supreme Court of India had ruled that "the object is to bring honesty and truth in the relationship between the manufacturer and the consumer" and held that " if the general impression conveyed is false, the most punctilious and scrupulous accuracy in immaterial minutiae will not render the representations true." This is often violated in the real World. Until caught, I am honest is the posture of many scoundrels, who flout the spirit of the law and dupe the Public
| Errors and Omissions exempted. If there be any unwanted oversights, mistake in content or suggestions for improvements, I will be thankful for your feedback | ||
| Personal website of R. Ranganathan M.Sc., [ MBA - IIMA] Main / original content: 2008: last minor modification, Dec 24, 2011 |