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..RU Fooled section..............................Hair care Site with Width, Depth and Sharp, Critical Analysis |
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Sharp, Scathing Analysis of some Unsubstantiated Claims and Deliberate Distortions |
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Save Today to Comb Tomorrow |
| Haircare...Tips for the Top. ...... Duping and Distortions........Social Subjects...spicy shots |
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Main Section: Home.. Swapna Hair Enricher Compare Testimonials. Photo proofs . Consultation . Supply . Site map 1 |
| Fair & Lovely 2 |
Fair & Lovely Fairness Cream of Hindustan Unilever
This page exposes the so called shabby and shameless Market Survey done by Unilever for Fair & Lovely Cream. Most of the claims are dubious, cheap and baseless
| Hindustan Lever is a scoundrel - largest seller of Soaps and Shampoos in India | ||
| A man without principle is a scoundrel as per Chamber's Dictionary. Lever meets this criteria in my view | ||
| blatant and deliberate misguidance |
What they
say for Sunsilk conditioner contradicts / dilutes most of what all they said
about
the other Shampoos in their stable in their
TV advertisements in the past If, what all they said were false or less than true, the public was duped. If what they now say is false, it is deliberate misguidance |
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check clinic plus antidandruff shampoos fair n lovely pH Toilet soaps Unfair practices anti marks cream |
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| My answer to the empty rhetoric question of Lever | ||
Question: 'Guess which leading International Cream is rated the best by Consumers in India' ? |
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Answer: As almost all are cheap, unethical gimmicks, there is really none |
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| Major benefit ! | Fair & Lovely can be compared to an exquisite and beautiful mannequin. If probed, it is just a near zero value Plaster of Paris. The product does not deliver the results it loudmouths. I am amused that some surfers try to know the side effect when the main effect itself is questionable ! | |
| Side effects | Laughter Challenge - Star One TV
- 23-12-2008 The model in Fair & Lovely advertisement only utters the word 'Hai'. From that, I only infer that the side effect of the product could be 'dumbness' ! I hope she can speak and dispel my doubts |
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| Unwarranted Self certification ! and they indulge in unwanted self certification | ||
| Lever self certifies itself to be a truth sayer. Look at the
name of the website ..'please visit www.totaltruth.in'
'....That is what the wrapper says. Fine. No problem if they
say the Truth. If 10 drops of Gutter Water is mixed with 100 ml of pure water, that is 0.5%, it is impure water. Let us be clear about that. Even if one word is false / questionable, the integrity of Lever and the product, Fair & Lovely, becomes questionable. |
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| Sham Survey: Proofs for Duping the Public | ||
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Msg in carton: |
The 25 gms Fair & Lovely tube is packed in a cardboard carton, with Printed Messages on all the 6 sides. This public statement of Lever is mentioned hereafter in this page as 'Msg in carton' | |
| Message Msg in Parcel: |
Hindustan Lever has got conducted a sham Market Survey in Mumbai, for Fair &
Lovely in
March 2008.
They neither probed or tried to prove conclusively anything with
the survey. And they misused the subjective, meagre
survey results to draw some unsupported and
unwarranted inferences to promote the product. Lever
has sent 25gms tube of Fair & Lovely free, to randomly selected females, in an
attractively packaged parcel through Courier. The parcel was collected by me on 10-7-2008
- unlucky !. My daughter says that she never contacted
Lever. Lever has printed some messages on the the top side of the parcel as well as on the specially pasted, extra outer flap. Msg in Parcel refer to the printed messages from this packaged parcel |
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| 5 sections more for the absolute shocker ! background information before the blast | ||
Fair & Lovely, an ineffective Product ? Yes, if we dissect what Lever says |
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| Msg in carton | At the outset, the Label gives the game away! Fair & Lovely is the caption at the top of the tube. 'multivitamin' is the prominent bold caption in the middle. The name, Total Fairness Cream is at the bottom of the tube and is in normal font. The shift is significant and raises doubts | |
| Msg in carton | Usage instructions: Gently massage a generous quantity of the cream on your face and neck twice daily. Use in combination with other products of the range for Total Fairness - Face wash, Night Cream, Sunblock Lotion, Winter Cream and Home facial kit are the other products in the range, as specified on the carton. | |
It is not an use alone product. Got that ? |
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| Diluted Product ? |
For Fairness, it needs additional props. The
carton say that.
The major claim is diluted and undermined, not by you or I but by the makers of Fair & Lovely. No need to go into other points very minutely, if you have already got the message |
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| One is a Bluff | 15th August 2008: Lever's
advertisement, perhaps in NDTV Imagine: Fair & Lovely is
to be used for 4 weeks to become Fair and one can measure it by the
Fairness Metre that they Supply.
Does not this advertisement contradicts the message in the carton mentioned above - One is a deliberate bluff ? |
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| Presenting incorrect / contradicting facts | ||
| Msg in carton | New Fair & Lovely Multivitamin cream is enriched with a revolutionary Biovita complex - a combination of Vitamin B3, B6, C and E. See the results from its unique step-by-step process as fairness qualities build up week after week on your skin. | |
| Msg in carton | Vitamins: Sodium Ascorbyl Phosphate [ provitamin C ], Tocopheryl Acetate [ Provitamin E ] and Pyridoxine hydrochloride [ provitamin B6 ] are used as per listed ingredients in the product. | |
| Provitamin is precursor to
Vitamin and is not a Vitamin. Biovita mentions of Vitamins but actually Pro Vitamins are used as per ingredients named |
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Even if functionality is assumed to be the same or nearly same, why use a wrong term ? |
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New Doubt ! |
Has Lever changed the Pro V in Clinic to the Present Biovita Pro V ? If not, why not ? |
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| No Market Proof / Public figures to infer 'impact' of the product for 30 long years | ||
| Market view |
Fair & Lovely is in Indian Market since 1978. That is 30 years. If even a million packets were sold per year, in these 30 years, nearly 30 Million Indians should be White / Fair ? Seeing the impact, others would have rushed to Lever by 1980 and become Fair. Who gained ? Perhaps none ! So Lever manufactures fresh bluffs to sell more of an ineffective product |
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| Employee | Mr. Sundaram, Vice Chairman, HUL: He came on CNBC TV 18 on Friday, 24th October, 2008 to announce the 2nd Quarter results. He is black like a normal Tamilian. He is employed elsewhere in a different Industry, as of November 2009. Will he speak the Truth ? | |
| Survey - questionable validity | ||
| Msg in Parcel | ..'4 leading international creams
selling the Indian market were rated by consumers in the study. To remove any
bias, an independent laboratory based in Mumbai purchased all these creams from
the market, and transferred the contents into unbranded white jars. Each cream
was given unique code by the lab. The lab sent these samples to the field
offices of a leading international market research firm.
These field personnel gave each of these 4 creams to 200 Randomly selected female consumers selected from across socio economic groups and between the age of 18-40 years'..... |
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| sample size |
India is a country with 100 Crores plus Population. It must be above 20 Crores for the above age group. So, sample size of 200 is insignificant and statistically invalid. To extrapolate that results to the whole of the population is an exercise an imagination | |
| They chose to do that so clumsily, after 30 years, raises further doubts. Why they did not do it in the last 25 years and or with a large sample even now, is not clear. Is there something suspect ? | ||
| Sample size is also contradicted 'deliberately confusing the public' | ||
| Msg in Parcel | The next paragraph says...'The study was conducted with 800 female consumers across socio economic groups, in the age group 18-40 yrs in India. The study was conducted in March 2008' | |
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Is it 200 or 800 ? A self professed total truth Sayer starts with a lie / wrong statement ! |
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Recheck below the features that they claim to have checked ! |
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| Msg in Parcel |
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| some decimal points could be close approximations from the histograms, if not stated by Lever | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| You are Duped ! |
They did not either dare or had the integrity to check 'Fairness'. It is disgustingly cheap and unfair |
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| Impact of Fair & Lovely / Product Test | ||
| Msg in Parcel | 'Each consumer used the cream placed with her for a period of 10 days. After 10 days, the field research personnel asked the product rating on a set of predefined parameters. These parameters included overall ones, as well as specific skincare attributes' | |
| msg in carton | The Final Result: Total Fairness. week 1- Fresh feel, Sun Protected bright look; week 2 - Soft and Smooth Glowing skin: week 3 - even toned radiance | |
Do you spot the cheap joke ? |
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| msg in carton | There is contradiction between
the 2 sources of printed messages. The usage details in the carton mentions of
likely benefits with 3 weeks use of the product - with others, if you
read it What can an user get in 10 days / One and Half weeks is not clear. Even the sham test should have been for a week or 2 and certainly not 10 days. It is a very innovative blunder. To my line of thinking, there is no honesty and ethics at all. The Presentation does not seem to be worded to aid in decision making. Instead it lacks clarity and confuses the public / buyer - is it not a form of cheating ? They take the public for a ride brazenly |
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| safety ? | Are 10 days, sufficient to assess the safety and suitability ? Does it mean that a product which makes the skin fair / lighter in colour is more effective ? Perhaps in December 1996, Hindustan Lever / New Organics shampoo, hosted a Beauty Parlour owners meet. It was inaugurated by Ms Mrinilini Sarabhai. [ I wrote a letter to her against lending her name / presence to questionable products - refer below ] There were stalls / counters to sell products to the public. I watched with dismay and shock, one company person applying a Fairness Cream on 25 years old lady's hand and demonstrating the 'fairness effect' in about 3 minutes. Bleaching agents can do that too |
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| White wash Simple fairness cream |
About 5% Titantium Dioxide is used
in the Cream. And it is the strongest white pigment - over 5 times stronger
than lime white wash, as per my recollection.
Will not Titanium give whiteness ? Make a water washable dilute white paint. Garnish it with Vitamins and what have you. Spice it with Medical Terms. Shout from the Roof Top like Viru did in Sholay. Some will buy first, as you can note in any roadside show. Others will follow. Simple, is it not ? |
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| Skewed Presentation - deliberately misleading ! | ||
| Products | ..'The 4 leading international creams included Fair & Lovely Multivitamin Total Fairness cream, Loreal Relightening Whitening Moisturising Day cream SPF 15, Olay Total Effects cream Normal SPF 15 and Olay White Radiance Day Cream SPF 24'... Are they | |
| Results | Refer to the table above for assessment figures on the 4 parameters. There is only marginal difference between one product and another in each parameter and in the overall opinion | |
| Misleading Msg in Parcel |
The Histograms / pictorial rectangles for Fair & Lovely is presented in a steep slanting angle. The picture would show that Fair & Lovely is rated 50% better than other creams by the users, whereas the above figures confirm that the difference is just marginal. That is deliberate and intentional misguidance | |
| conclusion unbridled imagination no support |
Average consumer panel rating on
some of the key parameters of beautiful skin where Fair & Lovely was rated
superior 99 out of 100 * times are shown below
* Interpretation of superiority at 99% significance of Fair & Lovely Multivitamin compared to leading international creams on overall opinion ....Interpretation methodology is not made clear. As the results do not show anything spectacular to me about Fair & Lovely, I think the interpretation is whimsical |
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| Comparative analysis - even that is a lie | ||
| Msg in Parcel: |
..'conducted in March 2008: These field
personnel gave each of these 4 creams to 200 Randomly'.. If 200 persons were to use 4 creams, one after another, with a gap of 10 to 15 days, between one product and another, it would take 80 plus days. And the survey was conducted in March / 31 days and not concluded in March 2008. That is too short a period to assess anything much if each of these 4 creams were given 200 randomly and is meant 800 people, it is not a comparative analysis by them as different people have used different samples |
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Other flaws / other views, if you wish to know |
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| Duping the Public - deliberate misinterpretations / misguidance / distortions / lies | ||
| Msg in Parcel | Neither Lever nor the Agency which did the Survey wanted any convenient or inconvenient answers about Fairness - they chose to avoid the issue of Fairness, even before the start. Why ? | |
| Every week, there is some benefit ?. The benefit gained in the first week is not stated to be wiped off in the second or third week. Fresh feel, Sun Protected bright look that one gets in the first week itself, should get reinforced in 2nd, 3rd, 4th...10 week, nth week | ||
| Google results on 25-6-2008 at 1835 hours for Fair and Lovely | ||
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In Google or Yahoo search results, you can also find a link to another site critical of Fairness creams. That site by perhaps a Doctor / scientist mentions about the misuse of hydroquinone, the skin lightening material, side effects and long term safety |
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| For hairloss control, Dandruff Remedy and hair gain: Site map 1 Hair Consultation Supply Contact |
| Haircare: Tips for the Top...RUfooled...Social Subjects...spicy shots Others: Major links are at the top of each page . |
| Errors and Omissions exempted. If there be any unwanted oversights, mistake in content or suggestions for improvements, please e mail us |
| Main / original content: 2001: Last minor modifications: June 6, 2010: Personal website of R. Ranganathan M.Sc., [ MBA - IIMA] |