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Sharp, Scathing Analysis of some Unsubstantiated Claims and Deliberate Distortions

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  Fair & Lovely  

 

Hindustan UniLever did not either dare or had the integrity to check 'Fairness'. And The survey results are Deliberately  misrepresented  to dupe the Public !

It is disgustingly cheap practice. This page is a brief on the above topic. For more details / dissection of the sham survey and duping, click fairnlovely2.

 

Fair & Lovely Fairness Cream of Hindustan Unilever
     
Fairness Cream is a criminal joke on the public is what I say elsewhere in this site. The functionality / efficacy is questionable and cheap. Refer fairness creams.

Just for fun, think / imagine, an Indian, with a White / European face and a normal wheatish / brown body - such a comic looking person would have become a rarity

 

    When the main benefit, if any, is questionable, it is funny that some attempt to know the side effect
     
Side effects   Laughter Challenge - Star One TV - 23-12-2008

The model in Fair & Lovely advertisement only utters the word 'Hai'. From that, I only infer that the side effect of the product could be 'dumbness' ! I hope she can speak and dispel my doubts

 

Hindustan Lever conducted a Market Survey and published the results to promote the product further. The Survey is a joke.

In the leaflet, The Histograms / rectangular graphical presentations are positioned in an artifically slanting position / not truly representing the survey figures below. They give the impression on cursory inspection that Fair & Lovely is better compared to the other 3 unnamed creams. The factual position is, as you can note from the tabled results below, that there is not much difference between one product to another.

 

 Recheck below the features that they claim to have checked !  

     
Msg in Parcel  
Parameters / [ points checked ] Cream 1  Fair & Lovely Cream 2  Cream 4
 
Overall Opinion 5.3 5.7 about 5.7 near 5.7
Purchase intention above 4.05 4.4 about 4.05 4.0
Gives me glowing skin near 4.1 above 4.3 near 4.1 4.0
suitable for my skin near 4.07 above 4.3 near 4.07 near 4.2
     
   

Where is Fairness ? It is not Lovely at all such a shallow survey is conducted and publicised
   

All are near equal products on the parameters used.

     
    some decimal points could be close approximations from the histograms, if not stated by Lever

 

The crucial point to me, then and now, is that Fairness is an unsubstantiated Claim

The Press will report the fight between HLL and Proctor and Gamble in the High Courts about unsubstantiated claims. No one queries their general / past background. Both Companies have tried to dupe the Public. Lever indulged in that earlier too. Select Toilet Soaps and Unfair practices from .Tips for the Top. / RUfooled

Public assumes needlessly that big companies are more reliable and they may not bluff - it can be a critical assumption as in this case and the Public is duped 

 

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Special comments:   based on details just collected from browsing the net and needs editing / integration
    All details / quotes below are from an article by a Michigan University Professor
     
efficacy   Fair & Lovely is not a pharmaceutical product:  HUL has not been required to prove efficacy !
     
one view   Dr R K Pandhi, head, Department of Dermatology, All India Institute of Medical Sciences, says that he "has never come across a medical study that substantiated such claims [of whitening]
     
safety ?   "Actually, these are drugs that are sold as cosmetics, to avoid legal control."  - view of  Anil Gangoo, president of Indian Association of Dermatologists, Venereologists and Leprologists

 

 
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Main / original content:  2001: Last minor modifications: June 7, 2010:     Personal website of R. Ranganathan M.Sc., [ MBA - IIMA]